MrBeast and Beast Industries CEO Jeff Housenbold struck a deal on Shark Tank, investing $250,000 for a 55% stake in Sperry Labs, the company behind an AI-powered toy called Ball 2.
The pair appeared as guest Sharks during the Season 18 premiere on September 30. Co-founders Andrew Brown and Kevin Langdon originally entered the tank seeking $200,000 for 10% of their company.
Ball 2 is a foam ball equipped with sensors that track throws, spins and bounces without requiring charging. Users can describe a game to its companion app, and AI generates rules for them within moments. During the pitch, the founders demonstrated the technology by creating a new game live.
MrBeast said the product reminded him of how he would have played as a teenager and believed interacting with its AI could be entertaining. However, he raised concerns about the ball’s $69 price tag.
The founders said they had generated about $74,000 in sales from roughly 1,300 units in less than six months, with each ball costing $13.29 to manufacture.
MrBeast and Housenbold initially offered $300,000 for 66% of the company, highlighting their existing experience and distribution network in the toy industry. After negotiations, the two sides agreed on a $250,000 investment for a 55% stake in Sperry Labs.