MrBeast revealed plans for a new membership program during a private breakfast event with top advertisers and media executives in New York.
The invite-only gathering took place during TV upfronts week, when major entertainment companies pitch advertisers for marketing budgets, highlighting how creators like MrBeast are increasingly competing directly with traditional media giants.
Executives from Beast Industries told attendees the company wants to build what it described as the “largest membership service in the world.” According to people present at the event, the service would include exclusive content, early video access, member challenges, and charity-focused features tied to MrBeast’s philanthropic brand.
The event featured Jimmy Donaldson, better known as MrBeast, alongside Beast Industries CEO Jeffrey Housenbold and Partnerships SVP Beau Avril. Representatives from companies including Coca-Cola, KFC, Samsung, Disney, NBCUniversal, and Lamborghini attended the presentation.
Executives also shared new expansion plans beyond YouTube, with future projects focused on food, entertainment, fitness, gaming, finance, and mobile services.
The company highlighted its growing scale, claiming that over a 90-day period, 1.3 billion unique people interact with MrBeast content globally. Attendees were also told MrBeast now reaches the equivalent of two Super Bowl-sized audiences every month.
The presentation reinforced how top creators are evolving into full-scale media businesses rather than simply operating as YouTube channels.