A lower-priced Cybertruck is on the way, starting at $59,990. Tesla says it will be the “most affordable Cybertruck yet,” describing it as tough and built for low ownership costs.
The move reflects Tesla’s effort to reposition the Cybertruck as a more practical, working-class pickup rather than a luxury statement vehicle. In 2024, the cheapest all-wheel-drive version was priced just under $100,000 and now starts at $79,990.
Although Elon Musk has framed the Cybertruck as a rival to the Ford F-150, it remains a premium option. The F-150 starts at $39,330.
The new entry-level model has a reduced towing capacity of 7,500 pounds, compared to 11,000 pounds on the higher-end “Premium All-Wheel Drive” and “Cyberbeast” trims. Inside, it features heated seats only in the front row and textile upholstery instead of the premium interior materials found in more expensive versions.
Once promoted as “apocalypse-proof,” the Cybertruck has faced multiple recalls, including issues involving the rearview camera, windshield wiper, and accelerator pedal.
The cheaper model follows a year of relatively modest sales. Tesla sold 20,237 Cybertrucks in the US in 2025, according to Cox Automotive — roughly half of its 2024 total and well below Musk’s earlier projection of 250,000 units annually.