Last year, the German car manufacturer, Volkswagen, sold more sausages than cars—8.5 million sausages compared to just 5.2 million cars in 2024.
Believe it or not, it’s true! A small team of just 30 people — including an in-house butcher on VW’s payroll — managed to outsell one of the world’s most tech-driven carmakers, which relies heavily on robots.
Volkswagen Sausages — What's the Story Behind?
Volkswagen has had a sausage tradition since 1973, when they first served currywurst to employees at their Wolfsburg headquarters. Over the years, these sausages have evolved from a basic snack for workers to a popular product available to the masses.
Today, meat lovers in as many as 12 countries can buy Volkswagen Original sausages at football stadiums, supermarkets, etc.
Culinary Triumphs vs Automotive Challenges
Even though Volkswagen faced challenges in its automotive sector this past year, its food division is thriving. Last year, the company sold an impressive 654,000 bottles of its spiced ketchup.
This culinary achievement stands out, especially as the IG Metall Union, which represents VW workers, highlights the differing trends in car and sausage sales. After some tough discussions, a deal was struck that could lead to as many as 35,000 job cuts due to an unpredictable business environment.
Volkswagen's Profit and Its Plans
Last year, Volkswagen experienced a 30% drop in net profit, primarily due to a slowdown in sales in China, where local car manufacturers are gaining ground with more affordable electric vehicles.
The company plans to cut its car production capacity in Germany by half by 2030. In response to Germany's increased defense budget, Volkswagen is also considering converting two of its inactive auto plants into arms production facilities.
Volkswagen has some positive news on the horizon, aiming for revenue growth exceeding 5% this year. According to CEO Oliver Blume, "transformation is gaining speed and traction.", with high hopes for its cheapest electric car, which is set to hit the roads in 2027 for around $17,000.