Michelob Ultra is offering one soccer fan $90,000 to spend 90 minutes on the pitch during the FIFA World Cup 2026 final.
The beer brand launched applications for its “Superior Player of the Match Chief Trophy Officer” role, giving one winner the chance to present the match trophy during the final on July 19.
The selected fan will stand at the center of one of the world’s biggest sporting events, with full event access and two tickets included.
Applicants must be 21 or older and submit a 90-second video explaining why they deserve the role. Entries can be submitted through Michelob Ultra’s official website
or via social media using #ULTRACTO and #contest before May 29, 2026.
Actor and comedian Kevin Hart promoted the campaign, calling it “the best job in the world.”
The campaign follows a growing trend of brands creating headline-grabbing fan jobs, including food companies offering paid tasting and ambassador-style roles tied to major events.