YouTube is making it easier for high-profile individuals to remove deepfake videos as it steps up efforts to control AI-generated content on the platform.
The new tool allows actors, athletes, musicians, and creators to report unauthorized use of their likeness—even if they don’t have a YouTube channel—by enrolling in the system and requesting removals.
The move comes as AI-generated videos continue to grow, raising concerns among brands and public figures about misuse and reputation risks. YouTube says it is working closely with agencies and management teams to prevent harmful content before it spreads.
Building on its long-standing Content ID system, YouTube plans to expand its AI detection and moderation tools further, with CEO Neal Mohan noting that improvements are being made continuously.
At the same time, the platform’s increasing reliance on AI has drawn criticism from some creators, who argue that current moderation systems are still far from effective.