YouTube Premium is facing a second proposed class action lawsuit over its “ad-free” marketing, with three Canadian subscribers arguing that creator sponsorships still count as advertisements.
The complaint was filed in British Columbia against Google and YouTube. The plaintiffs, who subscribed to Premium between 2021 and 2025, argue that while YouTube removes platform-served ads, paid promotions embedded directly by creators still interrupt videos.
They claim this makes the service’s “ad-free” description misleading, particularly as sponsored segments have become more common. The lawsuit alleges breach of contract, unjust enrichment and violations of Canadian consumer protection laws.
The plaintiffs are seeking compensation for subscription fees they say were overpaid and want YouTube to clearly disclose that creator sponsorships may still appear.
The case follows a similar lawsuit filed in California in July, where subscribers also challenged YouTube Premium’s advertising claims over sponsored creator content.