YouTube Premium is becoming more expensive for subscribers in several European and Asian markets, with some plans rising by nearly 17%.
The Google-owned platform began notifying customers about the new prices in August. In parts of Europe, individual memberships are increasing from €13.99 to €15.99 per month, according to 9to5Google.
Subscribers in Finland have reported their monthly price rising from €14.99 to €16.99, while customers in Romania are seeing subscriptions increase from RON 29 to RON 32.
Prices are also going up in Singapore. Individual plans have increased from S$13.98 to S$15.98, while family memberships now cost S$31.98, up from S$27.98.
New subscribers in Singapore are already being charged the higher rates. Existing members will see the increase applied during their first billing cycle at least 30 days after receiving notice.
YouTube said the higher prices will help the company continue improving Premium while supporting creators and artists on the platform.
In some European Union countries, subscribers may need to actively accept the new pricing. One Romanian customer was reportedly told to approve the increase by October 10 or have their membership canceled before the new rate takes effect on October 12.
The increases have already prompted complaints and cancellations from some subscribers, particularly in markets where Premium has seen repeated price hikes.
The latest rollout follows increases introduced in the United States earlier this year. Individual Premium plans there rose from $13.99 to $15.99 per month, family memberships increased from $22.99 to $26.99, and Premium Lite went from $7.99 to $8.99.
YouTube Premium continues to offer ad-free viewing as one of its main benefits, alongside other features, while the free version of YouTube has increasingly introduced longer and more frequent advertisements.