A proposed class action lawsuit has been filed against Google and YouTube, claiming that YouTube Premium is misleadingly marketed as an "ad-free" service because subscribers still encounter paid sponsorships embedded in videos.
Filed in the U.S. District Court for the Northern District of California on July 14, the lawsuit was brought by California residents William Flemming and Devin Rose, who are seeking to represent YouTube Premium subscribers nationwide.
The complaint argues that YouTube promotes Premium with phrases such as "Unlimited ad-free videos," "No interruptions," and "No ads," leading customers to believe their viewing experience will be free from advertising.
However, the plaintiffs say subscribers continue to see creator-read sponsorships during videos, including promotions for brands such as Pepsi, NordVPN, and Surfshark. The lawsuit cites examples from creators including Theo Von, Kallmekris, Markiplier, and The Diary Of A CEO, where sponsored segments interrupt the content despite users paying for Premium.
The lawsuit also highlights YouTube's distinction between Premium and Premium Lite, noting that Premium Lite is described as having "Most videos are ad-free," while Premium is advertised as having "No ads," which plaintiffs say creates a stronger expectation of a completely ad-free experience.
Google's Help Center states that Premium subscribers may still see creator promotions, branded content, merchandise plugs, and similar material. However, the lawsuit argues that this disclosure appears separately from the subscription terms and is not clearly communicated when users sign up.
The proposed class action seeks damages, alleging that Google's advertising misrepresents YouTube Premium by promising an ad-free experience while paid sponsorships remain common throughout many videos.